After attending a workshop on how to write and sell a Hallmark movie, filmmaker John Wilson tries to use the same formula to sell a documentary about concrete.

Top Cast

John WilsonSelf

Michael ImperioliSelf

Jack MaccoSelf

Nathan FielderSelf (uncredited)

Timothée ChalametSelf (uncredited)

Josh SafdieSelf (uncredited)

Ronald BronsteinSelf (uncredited)

Tom FordSelf (uncredited)